In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country-one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom. The ALL NEW Don’t Think of an Elephant! picks up where the original book left off-delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. And for this new edition, they supply an afterword both extending their arguments and offering a fascinating overview of the current. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas-ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. Metaphors We Live By Paperback 15 April 2003 by George Lakoff (Author), Mark Johnson (Author) 848 ratings See all formats and editions Kindle Edition 8.99 Read with Our Free App Hardcover 77.91 Other used and collectible from 75.89 Paperback 12.00 Other new, used and collectible from 5. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors and what they can tell us about the human mind. Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. The ALL NEW Don’t Think of an Elephant! Know Your Values and Frame the Debate

Metaphors we live by by george lakoff